Question:
Answer: To create more value for customers
Question: Competitive marketing intelligence uses _________ data sources
A. publicly available
B. private
C. expensive
D. internal
E. competitor’s internal
Answer: publicly available
Question: Many companies build extensive electronic collections of consumer and market information obtained from data sources within the company’s network. This is known as
A. online marketing research
B. marketing intelligence
C. marketing research
D. an internal database
E. an intranet
Answer: an internal database
Question:
Answer: One result of big data is that marketing managers are often overloaded and overwhelmed with information.
Question: A colleague needs to collect descriptive data about his customer’s attitudes. He has not done this type of research before. What research approach would you recommend to best suit this research project
A.Secondary data
B.An ethnographic study
C.An experiment
D.Observation
E.A survey
Answer: A survey
Question:
Answer: it enables a company to use customer insights to improve relationships with customers
Question: What is MIS?
Answer: A marketing information system
Question:
Answer: Assess the information needs of the company
Question:
Answer: internal databases, marketing intelligence, and marketing research
Question: Competitive marketing intelligence is primarily responsible for _____________.
A.implementing the research plan
B.defining the problem
C.the systematic collection and analysis of publicly available information
D.developing the research plan
E.using primary data over secondary
Answer: the systematic collection and analysis of publicly available information